Turkey has been experiencing intense social polarization for some time. For Boyner, which wants to embrace all cultures and lifestyles in this environment, we created a campaign to show the value of feeding on the power of differences and coming together.
We underlined that disagreements in the subway, in traffic, in the gym, in the market, in short, in every corner of life can be resolved with empathy and dialogue. Thus, we said to the audience, "You would love it if you got to know each other".
Why we think it’s goodIn Turkey, where political tension is intense, we addressed the people who were exposed to a harsh political election process. We explained the value of multicoloredness and the importance of living together to the Turkish people who increased their distance and decreased their communication due to the consequences of the process. During the election period when people were sharply divided, we were the only brand that talked about the beauty of being together. Because as we always say, our style is empathy, our style is understanding, our style is dialog.